Creating a perfect union of product, design and branding is what truly makes for a successful project. You often see a great product not given its fair chance due to poorly designed marketing or a website that isn't up to par, or a great branding campaign with a product that no one would really want.

The entire package for the Icon A5 Aircraft, however, is a perfect example of a well executed project that combines a consistent theme of sleek and class across the board. The branding and website were created by the creative team at Attik.

If you have some spare change burning a hole in your pocket, purchase one for me at www.iconaircraft.com

"Narrated by Dustin Hoffman, VISUAL ACOUSTICS celebrates the life and career of Julius Shulman, the world’s greatest architectural photographer, whose images brought modern architecture to the American mainstream."
- from the film's website.

The film is only playing at select cities on certain dates, so be sure to check their screenings section to see when it'll come to your area. I'll have to wait till February 17 for it to come to Cali.

While doing a little research on the work of Saul Bass, I came across this fantastic animated short by someone from Madrid that goes by "Hexagonall." I had to share this very clever remake of the '82 Tron movie's intro sequence, had it been done by Saul Bass himself. Now that's creative! Also had to throw in a couple of posters designed by the real Bass.